I'll be very honest, I do not market to the DIYers. Although I've had many DIYers in my classes and they love the results they get.
Let me explain it this way...
We've discovered a leak underneath our sink. I cannot for the life of me fix a leak. I would have to hire a plumber who is trained and knows HOW to do the job effectively PLUS he has the right TOOLS. AND a plumber is NOT CHEAP, but I have a FINITE window of time to take care of this problem.
Then I start to thinking, I'm a pretty smart woman. I could go online and google some articles/videos... but while I'm spending TIME doing this RESEARCH I'm missing out on valuable time playing with my baby, keeping the house in order and the process has taken a lot longer than I thought. Meanwhile I've wasted a lot of water, bought the wrong tool at the home improvement store and keep emptying the bucket of water as the sink continues to leak, creating more work for myself. Finally after a whole weekend lost to this plumbing issue, I call a plumber, he comes over and fixes the leak within just an hour. We celebrate by going out to dinner.... or rather because the dishes from the weekend are piled high in the sink!
I know HOW to sign and I know HOW to effectively teach babies.
PLUS I have all the right tools to make class educational and fun.
AND my classes are NOT CHEAP.
Your baby is little for a FINITE amount of time.
I save parents TIME by having done the RESEARCH and packaging it up and delivering the nuggets they need to create hundreds, if not thousands, of conversations and moments of connectedness.
Yes, so in some ways, I'm sort of like the plumber.
Joann Woolley is owner and instructor of Sign4Baby in San Diego teaching parents how to communicate with their pre-verbal baby using American Sign Language. With her in depth knowledge of ASL as her first language she takes you beyond just the basics in signing, also filling your parenting tool belt with parenting tips and tricks coupled with signing as a great boundary teaching tool for toddlers. Want to know which signs most parents start with but gets them stuck in the mud? I'll send you that hundred dollar tip for FREE.